Lego industry

• terms like 
• franchise - a collection of media products all based on original creative work.
• synergy- different areas of the media will often work together in order to promote the same product. this idea can be applied to the way different areas of the same company often assist one another in promotion and earning extra revenue.
•  tent-pole production - a film that conglomerates such as Warner Bros expect to make vast profits and these profits can be used to fund other projects.
• ensemble cast - a big cast with lots of different people
•  conglomerate-  a large business organisation that owns a number of different companies.
• vertical integration - an increasingly common way of operating in the media industry. This is the process whereby a single company controls both the production and the supply of a product.
• Lego's brand values 
• cross-platform release - platform is a term used to describe how audience access a media product. For example, films are now available across a variety of platforms to suit the busy and varied lives of audiences, from home releases such as DVD and Blu-ray, to online streaming and digital download, to the good old fashioned cinema. video games are also increasingly available.